The Rotater & Breast Cancer Rehabilitation

by Scott Kay on October 8, 2007

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My partner (Chris Melton) and I are the owners of Joint Mechanix, LLC. We have created a shoulder device (the Rotater) which was initially designed for post surgical rehabilitation and physical therapy.

Lots of interest in the Rotater

Upon the introduction of our device, we received a tremendous response from physical therapists, orthopedic surgeons, occupational therapists and athletic trainers. Although our product was not initially intended for athletes, we have received an overwhelming reception from them. They understand how the Rotater can help them stretch and condition their shoulders. The sports that are most often mentioned are:

  • baseball / softball
  • swimming
  • golf
  • volleyball
  • tennis
  • track and field (throwing events)

A surprise

Another surprising market presented itself to us at the APTA meeting in Denver. We were approached by a registered nurse who expressed an interest in using the Rotater with her breast cancer rehabilitation patients. She explained to us that shoulder problems were very common among breast cancer patients.

After returning from Denver, we began to do some research on breast cancer rehabilitation and discovered that she is 100% correct. Shoulder impairments are very common problems that affect many breast cancer patients following treatment.

Our commitment

The revelation that the Rotater could help breast cancer patients led us to make an ongoing commitment to breast cancer research and breast cancer rehabilitation awareness.

While exhibiting at the fall PGA expo in Las Vegas, we ran into Jane Ali, a breast cancer survivor who is one of the principal people involved with Survivor Celebration. Jane expressed an interest in working with us and wanted to know how soon we could prepare.

We started immediately. After returning home, we met with our manufacturer and told them of our desire to produce a pink Rotater. We have also developed new packaging for these new pink Rotaters. Ten percent (10%) of all revenues generated by our pink Rotaters will be donated to breast cancer research!

This will not be a one-time thing. This will not be just for the month of October (breast cancer awareness month). This will be an ongoing promotion and commitment to create an awareness not just of breast cancer, but also an awareness of breast cancer rehabilitation.

STRETCH SHOULDERS TO STRETCH LIVES’

Our slogan will be, “stretch shoulder to stretch lives”. So, whether you are stretching your shoulder to regain mobility and increase your range of motion or stretching your shoulder to warm-up prior to a sporting event, you will be stretching the lives of others with your purchase of a pink Rotater.

Consult a heath care professional

Breast cancer patients should consult their physician, physical therapist or occupational therapist before starting any exercise program. Ask them to go to our web site ( www.therotater.com ) and find out how the Rotater can benefit you.

The Rotater is designed to allow you to passively self-stretch you shoulder to increase mobility. Accessories for the Rotater will be available soon, to help you increase the strength of your shoulder.

Because breast cancer patients lose not only mobility, but strength as well, we will be packaging the strengthening accessories with the pink Rotaters at no additional charge. We want to give them every advantage possible to help expedite their rehabilitation and recovery.

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